Gabriel Abreu · Product Marketer + Forward-Deployed AI Builder

Selected work

Work across story, systems, and adoption

  1. AI Marketing Operating System

    Mapped research, drafting, review, and distribution into governed AI workflows. Human review decides what ships.

    Role: AI · PMM
  2. noder. Infrastructure GTM

    Sole PMM for 18 months. Built positioning and 30+ GTM assets for developer and node-operator audiences, supporting multi-million-dollar infrastructure deals.

    Role: Marketing
  3. Social & Content Growth

    Built a three-segment organic content strategy across developer education, culture, and protocol literacy. Helped reach 13K followers, 8M impressions, and 5% engagement in nine months; YouTube views grew about 3x.

    Role: Marketing
  4. Pari-Market

    A Solana devnet prediction market where cryptographic proof settles outcomes. I owned the product story, the technical build, and the demo.

    Role: Solana · Build
  5. Hedwig

    Backed by a Solana Foundation grant. Built on Rust and Anchor to help other Solana projects verify roles instead of rebuilding access control and compromising web3 security.

    Role: Solana · Rust
Proof

Watch the cohort move

The Octant V1-to-V2 migration, replayed from the cohort view I built to track it.

0% of wallets migrated.

Recreated from the analytics I built to track this migration.

Run the faithfulness gate

Every content cycle in the AI marketing operating system passes an evaluation gate before it ships. Some do not clear it.

0/30 cycles cleared the faithfulness threshold.

0% accuracy on the morning brief.

Recreated from the evaluation gate I run on every content cycle.

Product Marketing Manager + AI systems

Gabriel Abreu at his desk

I'm a product marketer who ran the full go-to-market motion behind multi-million-dollar infrastructure deals. 15+ years building a feel for what lands, now running six autonomous role agents in production.

That combination of marketing and AI engineering is my job now: GTM strategy, growth, content, positioning and messaging, and all things AI systems.

There's usually a gap. People who understand AI don't understand the business; people who understand the business don't understand AI. I'm the bridge, and I love the agent plumbing as much as the campaigns and narratives.

Writing

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