Gabe GTM Engineer

I make the work clear first. Automating it comes second.

See the work Resume

I sit between marketing, engineering and AI agents

As a GTM Engineer, I've been able to support the GTM behind several multi-million-dollar infrastructure deals in web3. With 15 years of marketing under my belt, my taste for what will work has begun to translate into GTM work over the past 5 years or so as a GTM Engineer. The work has begun to shift towards more AI plumbing as of late.

Most importantly, this configuration of marketing expertise and AI engineering expertise is something I strive to be able to bring to the marketing, leadership and engineering teams of companies. My operating rule is make the work clear first and then automate it, and that is something that I believe adds significant value to organizations.

gabeonchain is a relic of my public work before this site was created. Most of my building these days is AI powered and so breaks out of the DeFi niche that was the center of my public work for so long. I speak more about this in the video below.

Proof of work

Highlights

  1. A signal funnel: three channels converge through one system into a single accent spark

    GTM, AI Systems & Marketing

    Supported the go-to-market behind multi-million-dollar infrastructure deals. Now I build the AI systems that do that work.

    Role: AI · PMM
  2. A growth ripple mark: a post's reach radiating out to an audience, one breakout follower in accent

    Social & Content Growth

    Grew my own account to 5K, a thousand of them verified. Helped teams grow @octantapp to 13K, InceptionLRT past 30K, Ankr past 300K.

    Role: Marketing
  3. Flat illustration of an event ticket with a spark mark, Tixmancer's card art

    Tixmancer

    An AI agent buys your event ticket for you, start to finish, in under 3 seconds.

    Role: Agents · Base
  4. A lens held over a small stack of position bars, one accent seal marking approval required

    Scout

    An AI agent that reads your wallet, explains your PnL, and drafts a DCA plan you approve.

    Role: Agents · Zerion API
  5. Hedwig's mark: a geometric owl holding a key

    Hedwig

    One place for Solana apps to control who can do what, instead of every team building it again. Backed by a Solana Foundation grant.

    Role: Solana · Rust
  6. A harness mark: one conductor node fanning threads out to a crew of agents, reconverging into a single approval seal

    AI Harness Creation & Management

    27 AI agents, each with a persona and a role, running my work end to end. Nothing ships until I have read it myself.

    Role: AI · Systems
  7. A page fanning into a waveform chip and a play chip: one source, whichever format the product needs

    Product Educator

    Docs, demos, technical writing, how-tos on camera. Whichever format the product needs to become clear and loved by your ICP.

    Role: PMM · Content
  8. A package opening: three layers lifting out of a box, the top one in amber

    Augments

    An augment is a folder that teaches an AI agent a whole job, plus the guardrails that stop it from cutting corners, zipped so you can hand it to anyone.

    Role: AI · Systems
  9. A metadata tag with a hole-and-string loop and three rule-marks for structured-data fields, the address field in accent

    SEO/AEO/GEO Growth

    Built the whole site and ran the SEO strategy for my friend Gabriel Paz's painting studio. His classes have been booming since, and he says he's had to open a waitlist for all the new students finding him through Google.

    Role: SEO · Web
Proof

Watch the migration

The Octant v1-to-v2 migration, replayed from the active-wallets view I built to track it.

0% of wallets migrated.

Recreated from the Dune dashboards I built to track this migration.

Run the eval gate

A morning brief that tells the marketing team what moved overnight across the ecosystem, community, partners, and competitors. The gate below runs on every edition before it goes out.

0/30 cycles cleared the faithfulness threshold.

0% accuracy on the morning brief.

Three stages per edition: context gathered, summary sourced, claims verified.

Writing

Featured articles

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Your AI doesn't have a prompting problem

You didn't write a bad prompt. The AI found a mess.

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Need the GTM mapped and the system built? Let's talk

Where to find me

View my resume