Gabriel Abreu

Gabe

PMM & Writer

  • 15 years in all things marketing built my taste & the habit of asking why anyone cares.
  • Ghostwriting for founders & brands taught me empathy & the judgment to know what to cut.
  • The last 6 years in Web3 taught me high agency & iterating in public.
A home-office parody: Gabriel settles into a hammock and swings a monitor rig into place.

Highlights

  1. Social & content growth

    I led Octant’s social strategy and Ankr’s daily publishing, tracking engagement to shape follow-ups.

    Octant reached 13K followers and 9M impressions in 9 months with 3 people publishing. Ankr passed 300K followers through the team’s work.
    Octant on XAnkr on XMy account

  2. Product education

    I wrote Octant’s V2 migration guide and FAQ, then tracked completed migrations.

    Across the campaign, 92% of 206 active donors migrated.
    Read the guide & FAQ

  3. Product marketing

    For 18 months I was the only PMM at noder. I owned positioning and go-to-market.

    I ran 100+ onboarding experiments for node operators and developers.

  4. Product ads & launches

    I made Hedwig and Maria’s launch ads and websites to explain the use case and make the first action clear.

    Hedwig adHedwig siteMaria adMaria site

  5. SEO & AEO

    I built Atelier Gabriel Paz’s website around questions people ask before booking a class.

    I judge SEO/AEO work by search visibility and enquiries.
    Visit the studio

  6. Web3 / DeFi knowledge

    6 years across Web3 brands, from liquid staking and privacy to vaults and perpetual futures.

    I turn the mechanics and risks into product education.
    Read the vault guideRead trading analysis

Taste is my moat

Gabriel Abreu at his deskBased in Rio de Janeiro.

I've worked on positioning and spent years researching audiences and writing for others. More recently, I've applied that judgment to marketing engineering and AI systems. That taste shapes what I build and how I judge the output. I build the workflow with the people who will use it.

Writing

I ghostwrote for André Portilho, Head of Digital Assets at BTG Pactual.

All articles

Quick answers

What marketing work do you do?

I help teams explain their product and bring it to market through launches, social content, SEO/AEO and product education.

How do you approach a launch?

I start with who needs the product and what makes it useful to them. That shapes the message, creative and path to trying it.

How do you adapt content?

It depends on the channel. On X, voice and timing carry the post; for short videos, the opening frame has to earn attention.

What’s your SEO/AEO approach?

I build pages around the questions people ask before choosing a product, then track search visibility and enquiries.

How do you measure results?

The measure depends on what the campaign asks people to do. For Octant’s V2 campaign, that meant completed migrations.

How do you work with teams?

I bring the questions people ask on social and in the community into product discussions. For distribution, I work with partners to reach their audiences.