Gabriel Abreu

Writing

Notes on marketing and the AI systems I build.

How I could provide ROI right away

How I connect marketing, sales, data, and engineering to remove friction and create ROI from day one.

19 articles

2026, August

Price creates the narrative

A mid-2024 BNB thesis: the Lindy effect, a dual burn mechanism, and a token hitting records while attention went elsewhere.

Web3 Analysis

2026, July

The fence is the job

Everyone is pricing the same agent skill, and it isn't prompting.

AI Engineering