I sit between marketing, engineering and AI agents
I'm a GTM Engineer plotmaxxing somewhere between why it matters and how it works. I supported GTM behind multi-million-dollar infrastructure deals in web3. 15 years in marketing built a feel for what works. In the past 5 years I've been applying this taste as a GTM Engineer, and my work has become more AI plumbing.
This matters because the people who understand AI don't understand the business, and the people who understand the business don't understand AI. That combination of marketing and AI engineering is my job now. I see myself as a bridge between marketing, leadership and engineering teams. I bring marketing judgment, hands-on builder fluency, and one operating rule: make the work clear before automating it.
gabeonchain, this site's name, is from an earlier chapter of my career, when my public work centered on DeFi. Most of what I build now runs on AI & broke out of that niche. I talk about it in more detail in this video.
Highlights
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Role: AI · PMMGTM, AI Systems & Marketing
Supported the go-to-market behind multi-million-dollar infrastructure deals. Now I build the AI systems that do that work.
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Role: MarketingSocial & Content Growth
Grew my own account to 5K, a thousand of them verified. Helped teams grow @octantapp to 13K, InceptionLRT past 30K, Ankr past 300K.
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Role: Agents · BaseTixmancer
An AI agent buys your event ticket for you, start to finish, in under 3 seconds.
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Role: Solana · RustHedwig
One place for Solana apps to control who can do what, instead of every team building it again. Backed by a Solana Foundation grant.
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Role: AI · SystemsAI Harness Creation & Management
27 AI agents, each with a persona and a role, running my work end to end. Nothing ships until I have read it myself.
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Role: PMM · ContentProduct Educator
Docs, demos, technical writing, how-tos on camera. Whichever format the product needs to become clear and loved by your ICP.
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Role: AI · SystemsAugments
An augment is a folder that teaches an AI agent a whole job, plus the guardrails that stop it from cutting corners, zipped so you can hand it to anyone.
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Role: SEO · WebSEO/AEO/GEO Growth
Built the whole site and ran the SEO strategy for my friend Gabriel Paz's painting studio. His classes have been booming since, and he says he's had to open a waitlist for all the new students finding him through Google.
Watch the migration
The Octant v1-to-v2 migration, replayed from the active-wallets view I built to track it.
0% of wallets migrated.
Recreated from the Dune dashboards I built to track this migration.
Run the eval gate
A morning brief that tells the marketing team what moved overnight across the ecosystem, community, partners, and competitors. The gate below runs on every edition before it goes out.
0/30 cycles cleared the faithfulness threshold.
0% accuracy on the morning brief.
Three stages per edition: context gathered, summary sourced, claims verified.
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